Women in the Republic of Moldova spend on average twice as much time on unpaid care work and domestic duties as men. In addition, women’s labour force participation rate is low, at 54 per cent. To address these issues, the Expanding Choices project worked with officials and the private sector in the Republic of Moldova to effect policy and legislative changes as well as to promote family-friendly and gender-inclusive initiatives in the workplace. Moreover, the project used innovative communication and advocacy strategies to raise awareness, challenge societal norms, and foster a more inclusive and supportive environment for gender equality and equal caregiving roles.